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Email Marketing

Send personalized emails and blast winning campaigns to engage with your leads

Create email campaigns in minutes

No need to hire a developer or a designer. Build responsive email templates with total creative control using CONVERO’s super easy drag & drop editor. Choose from awesome ready-to-use templates or pre-designed blocks, design your own using custom layouts or even upload your own HTML.

Bring your emails to life

Personalize your messages with merge tags and create dynamic emails by adding active content such as animated GIFs, countdowns, CTA buttons and “Add-to-calendar” events.

Automate your emails

Create automated emails that get triggered based on lead score, behavior or progress within your automation workflow. Create newsletters, drip campaigns or transactional emails targeting various audiences and with different cadences⊕.

Send better email campaigns

Enhance your email deliverability and performance by previewing your emails across multiple devices, browsers and email clients. Track your campaign metrics with CONVERO’s in-depth analytics and run A/B tests to optimize your campaign engagement.

Email marketing features

Use and edit one of our various ready-to-use emails designed with great visual impact for different industries/purposes and optimized for conversion.
Duplicate, edit or save your email designs and templates.

Drag and drop a pre-designed template, layout or component to build your own design or move elements within your email to rearrange your layout.

Pre-designed layouts including various arrangements of columns and sections.

Pre-designed blocks including: top menus, headers, call-to-actions, services, social media icons, testimonials, team members, events, pricing, footers, dynamic blocks, ecommerce products, and more…

Resizable components to help you design and customize your email. These include containers, spacers, dividers, images, videos, GIFs, countdowns, call-to-action and payment buttons, RSS feed and more…

Use Custom HTML: Javascript, CSS styles and fonts.

Verify your email sender’s domain by setting up your SPF and DKIM components to improve your email deliverability.

Break down your target lists into smaller subsets and mitigate your sending risk across a longer period of time. This allows you to monitor the performance of your campaign and pause/resume it as you see fit.

Warm up your own dedicated IP address to avoid your emails ending up in your recipients spam folder.

Bring your own SMTP credentials to CONVERO and continue building the reputation you already have with your existing sending partners.

Upload your own HTML code.

Hyperlink any element on your email with an external link.

Activate UTM tracking for your emails to track the performance of your campaigns.

Add shortcodes and merge tags to personalize your emails such as first name, last name, company name, telephone number, website, city and more…

Give your audience the ability to choose what type of communication they want to receive from you and reduce your lists’ unsubscribe rates.

Generate unique coupon codes for your promotions and allow your customers to redeem them directly from their mobile devices.

Access to thousands of royalty free images and animated GIFs.

Configure your default email settings and footer details including social media icons, company copyright and information, communication preferences URL and more…

Preview your email on your browser or on multiple screen sizes.

Check editing history and revert to previous versions.

Optimize the performance of your email by validating which content, subject line or sender’s email/name work best with your campaign. Split your test to be randomly delivered to two equal audience portions and the winning variant will be then sent to the remaining subscribers of that list. You can determine the winning criteria (and a fallback option in case of matching results) by choosing one of the following metrics: open, click-through, fully-read, or conversion rates.

Manage your sent or scheduled emails from one screen. You can copy, send or pause your campaigns as well as sort and filter them based on your preferences.

Export your sent campaigns to an Excel file (.xls).

Check your spam score before sending your email and remove bad keywords to enhance your email deliverability.

Check your email across different devices, browsers and email clients before publishing it.

Connect your email inbox to your CONVERO account and sync conversations with your leads directly to their activity timeline.

Share a draft with your team members to review your email internally before sending the campaign.

Share your email design with others using a publicly accessible URL link.

In-depth insights and metrics to help you monitor your email performance.

Frequently asked questions

How many emails am I allowed to send?
As many as you need. You can set and change the limit of emails you expect to send. Check our pricing page for more details.
Do you have a drag-and-drop functionality?
Yes. You can create an email by choosing from our drag-and-drop pre-designed templates, layouts or components.
Can I upload an external email template?
Yes, you can. By uploading your own HTML code
Can I personalize my emails?
Yes, you can personalize your emails by adding shortcodes that are available in the email builder editor.
Are your emails mobile friendly?
Yes. We always make sure our emails are mobile responsive and look great across all devices and browsers. You can use our inbox testing to preview how it looks.
When should I send out emails?
It depends on whether your business is B2B or B2C and the target audience you would like to reach. You can send the same email at different days and times to determine the most convenient time.
Can I send a large volume of emails in small batches?
Yes. You can use chunk sending functionality within CONVERO to break down your target lists into smaller subsets and mitigate your sending risk (spam, bounces, etc…) across a longer period of time.
How is email marketing performance measured?
You can measure the performance of your campaigns by tracking the open rate, click through rate, conversions, bounces and spam complaints so you will be able to determine, based on the goals you set, if the desired results are met or not.
How many SMS messages can I send per month?
The number of SMS messages are based on the plans available in Twilio. You’ll be able to send Twilio SMS from the CONVERO platform.
What are soft bounces and hard bounces?
A soft bounce indicates a temporary delivery issue of the campaign to an email address. This can be due to the email inbox being full, or the recipient mail server is experiencing some technical issues and is temporarily offline. In short, this means the current campaign could not be currently delivered, but if you try again in the future, you might be able to deliver the message because this is not a permanent delivery issue. A hard bounce however means that there is a permanent issue with the delivery. This is due to the email address not existing anymore for example or maybe the domain name of the recipient has expired.

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